AHMED SEDDIQI SAUDI

The Seddiqi vision has officially landed in Saudi Arabia with the unveiling of a monumental standalone flagship in Riyadh’s prestigious King Abdullah Financial District (KAFD)—a project that marks both a strategic expansion and a spatial evolution for the brand. Designed by NOMADK, the store is a study in architectural discipline and curated luxury, balancing regional restraint with global sophistication.

The façade is sculpted in pale textured stone, flanked by Seddiqi’s signature patterned metal mesh and punctuated by refined monolithic display plinths. The entrance, framed by tall arches and illuminated bronze detailing, signals a transition into a space that is both rooted in tradition and open to contemporary interpretation.

Inside, the project introduces a store-in-store concept for Ulysse Nardin, allowing the brand to inhabit a space-within-a-space—tailored with its own finishes, identity elements, and display language, all seamlessly integrated into the Seddiqi framework. Adjacent to this sits the MB&F M.A.D. Gallery Café, a unique hospitality and cultural concept that blurs the line between high horology and social space. Here, watch collectors and enthusiasts can gather, linger, and engage in conversation—all within the brand ecosystem.