AHMED SEDDIQI & SONS FLAGSHIP
NOMADK was commissioned by Ahmed Seddiqi & Sons, the region’s most respected watch retailer, to redefine the brand experience of its flagship locations. The brief extended beyond interior design; it required a full rejuvenation of the Ahmed Seddiqi & Sons identity across its premier watch boutiques—those that house legendary names such as Rolex, Ulysse Nardin, and Chopard.
At the heart of the concept is the “Strap-Bar”—an innovative, modular feature where clients can customise, maintain, and personalise their timepieces. Part atelier, part social counter, it reframes the aftersales service experience into a tactile, luxurious ritual. Here, clients are encouraged to engage directly with craftsmanship, materials, and Seddiqi’s master technicians.
Client
SEDDIQI HOLDING
Year
2021
The architecture is driven by flexibility and timelessness. Each element within the store—from display counters to seating and signage—was bespoke-engineered by NOMADK to reflect Seddiqi’s precision and heritage. Soft bronze tones, stone inlays, fluted glass, and smoked timber details form a warm, refined palette that supports the luminous quality of the watches themselves.
The store is designed to be fully modular, allowing zones to shift and adapt based on the brand displayed or event being held. Walls and furniture components slot together with minimal intervention, enabling seamless transitions between mono-brand experiences or collaborative showcases.
The result is a future-facing Seddiqi environment—one that respects legacy but evolves with changing expectations in luxury retail. Whether it’s a first-time buyer or a seasoned collector, every visit feels personal, elevated, and undeniably Seddiqi.